Have you heard about the latest buzz word, yeah Google Buzz is the buzz and I have no idea why I need, let alone want it.

I signed up for a Gmail so I could enter competitions, sign up for pointless crap and generally give it to anyone I never wanted to find me so that all the telemarketers and internet marketers could send their rubbish their and I would never have to bother with it.

So when I found out about Buzz I thought I better check it out and find out if it offered me any real value, but of course I missed the boat. I didn’t have anyone in my contact list that I remotely wanted to connect with and so my Buzz doing a hostile takeover of my Gmail and adding everyone I emailed offered zero value to me.

I ended up with the most boring Buzz list ever, a grand total of three people autoconnected to me. Wow. I am freaking out about how cool this thing is right now. So I followed a few key journo’s and social media gurus who were all postulating on the possibilities and pathetic-ness of this new attempt to pull the reigns in on social media but after a few weeks I have totally decided that I just don’t give a shit. Not one little bit.

I have been a Facebook junky, it has purpose, in fact many purposes and I can use it how I like. Or not, whatever the case may be. Twitter is fun and connects me with the world and has an immediacy when things happen, like MJ getting snuffed, or when the iPad was released. It’s currently racing towards ten billion tweets so it must have captured a few peoples imagination.

About the best thing I can think of about Google Buzz, are the videos being created. Look at the gobsmacking quality of this launch video from the Search Giants. Got much money to through at PR? Hmm?

But this one really sums it up quite well. Google is taking over the entire planet and there is no stopping them.

Like a moth to a flame, a social media network to a digital native or an iPhone to touch-screen to a geek, Google want in on everything that is going and they ain’t afraid to beg, borrow, steal or do a complete hostile takeover of the digital devide if necessary but they seem to be fucking it it up, pardon the language, mostly of recent attempts.

And this is after the failed attempt that was or is Google Wave. I mean what the hell did that actually do? They said it was going to replace email. Um yeah, like that was going to happen.

I really really, really wanted to like Wave. It thought it was going to be super-awesome. But after fumbling around pointlessly with that for a few months, dying for an ‘invitation’ at first made it appear all the more important to get, but ended up as a shite way for a Beta test.

Then I thought, no hang on, it has to be useful doesnt it? Google created it! It must be super-awesome! So I convinced a bunch of work colleagues to sign in sign up and sent out invitations for a Wave collaborative creative session.

It was so dam confusing and the notification process was non existant, oh that’s right because it replaces email, that no one knew when we were going to be online and sharing or even if someone had posted something for your to see.

So we thought, lets all sign in at the start of the day and then sit there and watch it in real time. Cause that sounds like fun right? Hell no.

We started telling each other stories off-line using email about whether you were signed in and had seen this video (insert link from email) and then realising that it was just utter non sensical, un-user friendly rubbish.

But again, the videos are amazing. This Wave of Pulp Fiction is jaw dropping. Pity the real thing isn’t anything like it.

Now if you were really interested in what is going on in the world then you would know that this is really what it is actually all about.

I swear this is the best video ever made in the whole world.